Afibel - Who we are

WHO WE ARe

For more than 70 years, Afibel has offered fashion designed for all body types.
A range of stylish outfits with colourful prints and refined details, made from quality fabrics to fit and flatter every figure. Because at Afibel, fashion is for every body.

Our story

Founded in 1954, Afibel is a French company, which from the start has offered plus size ready-to-wear clothing for women. For more than 70 years, Afibel has supported all women, helping them feel beautiful and confident through feminine and inclusive fashion.

As a French brand, the majority of our business activities, from design to warehouses, are based in northern France. And for the UK, our customer service is also based in the UK. We favour local employment, in order to ensure that we are accessible and offer you a high-quality service.

Our brand has also a presence in Poland, Estonia, Latvia and Slovenia. Afibel distributes its products to several million customers who have placed their trust in it.

Our story

IN 2024, WE ARE CELEBRATING OUR 70^TH ANNIVERSARY!

IN 2024, WE ARE CELEBRATING
OUR 70^TH ANNIVERSARY!

For 70 years, we have supported all women by making clothes that put a smile on their face every day.

For 70 years, we have created feminine and inclusive fashion, designed for every woman, every body type and always with a perfect fit and great attention to detail.

You mean a lot to us, and more than ever we would like to celebrate this anniversary with you.

Afibel, 70 years celebrating women together!

Our mission

FASHION FOR EVERY BODY
For more than 70 years, Afibel’s mission has always stayed the same:

To bring you the best advice and fashion tips, to express your style in your own unique way.

To create fashion for all body shapes with a perfect fit from size 6 to 34

To highlight your natural beauty and help you feel confident, through a range of stylish and colourful designs and high quality fabrics.

OUR COMMITMENTS

AFIBEL is committed to INCLUSIVE and SUSTAINABLE FASHION

INCLUSIVITY

Our teams work every day to ensure that women can fully express their identity and dress themselves with elegance and style, whatever their body type, from size 6 to size 34.

We also support organisations such as Dress for Success Greater London, a registered charity that assists women into the workplace from positions of disadvantage by providing professional clothing and styling, interview coaching and ongoing support. Some other causes are also close to our heart: during Pink October, locks of hair were donated by our employees to make wigs thanks to the French association Fake Hair Don’t Care.

A MORE SUSTAINABLE FASHION

We are conscious of environmental challenges, and we are committed to offering high quality fashion which is more sustainable and environmentally friendly

• We opt for styles made from recycled fibres (recycled polyester for instance).

• We produce as close as possible to our customers: a majority of our products are manufactured in Europe (20% of our items are made in France, and we strive to carry out manufacturing processes within a distance of 3,000 km)

• We opt for recyclable and recycled materials when choosing packaging for our products and parcels (The packaging for our parcels includes 60% of recycled materials).